This month, Nike releases the 23rd edition of the legendary basketball shoe - Jordan and it is expected to be just as venerated as its predecessors.
"No other basketball shoe has changed the face of business, athletics and marketing like the Air Jordan." are the words of The Associated Press
It's also Nike's first basketball shoe designed under its "Considered" ethos, which aims to reduce waste and use environmentally friendly materials wherever possible.
The Air Jordan XX3 will be released in three hyped-up rounds from January to February, starting with a limited edition to be sent to only 23 retailers to be sold for $230 and concluding with the national launch at $185.
